Restaurant Marketing Archives - Page 18 of 22

Top Reasons To Visit Restaurant After Using Mobile App/Website, June 2012 [CHART]

What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.

Leading Mobile Restaurant Search Activities, June 2012 [CHART]

Looking up location was the No. 1 mobile restaurant search activity among mobile users in the US, followed closely by looking up directions to that location.

Top 10 Fast Food Restaurants On Social Media [INFOGRAPHIC]

This infographic takes a look at the top fast-food restaurants and their social media presence.

Most Loved Restaurant Brands [INFOGRAPHIC]

This infographic by the Restaurant Social Media Index attempts to quantify the most-loved restaurant brands online.

Top Local Search Categories, Q2 2012 [TABLE]

Restaurants led all categories in local online searches again in Q2 2012 on the YP Local Ad Network.

Food-Related Content That Appeals To Female Bloggers vs. Bland, Ordinary, Everyday Internet Users, May 2012 [CHART]

Recipes are one of the most sought-after pieces of food content online. In a May BlogHer survey, 89% of internet users interested in food content went online for recipes.

Leading Influences Of Decision To Purchase New Food/Beverage Brand [CHART]

Food and beverage is one of the few purchase categories that requires daily decision-making, and purveyors of consumer packaged goods (CPG) have long been there to provide answers.

Global Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]

Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.

The Social Networkedness Of Largest US Restaurants [INFOGRAPHIC]

Fast Casual put together this infographic to see how America’s largest restaurants match up on social.

Travel Technology [INFOGRAPHIC]

Lab 42 created this infographic to explain the types of technology people use when they travel.