Posts Tagged ‘Restaurant Marketing’
Top 10 Advertising Sectors By RTB Market Share, H1 2013 [CHART]
Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel.
Read MoreFastest-Growing Mobile Apps, Q1-Q3 2013 [CHART]
Vine is the year’s fastest-growing mobile application to-date, with its global audience increasing by an estimated 403% from Q1 through Q3 2013.
Read MoreMost Effective TV Ads Of Q3 [TABLE]
Guinness took top billing on the scale of relative effectiveness, outperforming the beer category average by 28.8% with its 60-second “Friendship” spot.
Read MoreChipotle's Scarecrow Content Marketing Campaign [VIDEO]
During this segment from the Beyond Social Media Show, David Erickson discusses Chipotle’s anti-Big Food Scarecrow content marketing campaign.
Read MoreBurger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]
Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!
Read MoreAffluent Americans' Annual Expenditures, September 2013 [TABLE]
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
Read MoreParents' Mobile Content Activities, August 2013 [TABLE]
Nearly seven out of 10 parents in the survey owned a smart phone, 44% had a tablet and 21% an eReader.
Read MoreTop Features Of Restaurant Mobile Apps, April 2013 [TABLE]
Menus topped the list as the most common feature available on restaurant apps.
Read MoreRestaurants' Top Loyalty & Social Marketing Tactics, 2012 & 2013 [CHART]
The greatest percentage of social-savvy restaurants used Facebook (94%) this year, followed by Twitter (77%) and Yelp (53%).
Read MoreHotel Mobile App Features, April 2013 [TABLE]
While nearly three-fourths of these apps provided reservations capabilities, most other mobile features were in use by less than half of properties.
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