Posts Tagged ‘Reputation’
Causes Of Distrust In The Tech Industry [CHART]
Events in the past couple of years have shown how easy it is for a company to lose its reputation and trust with consumers. The tech industry is far from immune.
Read MoreUS Corporate Reputations Decline, 2017-2018 [CHART]
Corporate reputations in the US have diminished this year compared to 2017. Only about half of consumers trust companies to do the right thing, down from 62% last year, and just 41% give companies the benefit of the doubt, down from 56% last year.
Read MoreMost Trusted Sources Of Company Information [CHART]
Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.
Read MoreTop Corporate Reputation Drivers [CHART]
The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood.
Read MoreConsumer Use Of Local Online Reviews [CHART]
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
Read MoreEffect Of Consumer Trust In Businesses [CHART]
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
Read MoreHow Ethical Reputation Affects Consumer Attitudes, April 2015 [CHART]
Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical.
Read MoreAgency & Clients' Attitudes Toward Briefing & Approval Process, February 2015 [CHART]
76% of agency professionals felt their role in the clients’ business strategy was important, while 65% of client-side marketers thought the same.
Read MoreHow Agencies & Clients View Their Relationship, February 2015 [CHART]
The majority of agency professionals and client-side marketers agree: the relationship between the two groups is important for business, viewed as strong and rooted in trust.
Read MoreMost Reputable Brands Among US LGBT Consumers, June 2015 [CHART]
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
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