Posts Tagged ‘Real-Time Marketing’
Automating Marketing Decision-Making Process By Channel, 2013 [CHART]
The key to real-time marketing is to use data and analysis to deliver automated real-time messaging, which can rapidly respond to customer actions.
Read MoreContext-Sensitive Real-Time Offers, 2013 [CHART]
About two in five leaders were already putting out real-time offers this year to customers based on customer context, a relatively sophisticated process.
Read MoreAdobe's Real-Time Photoshopping Campaign [VIDEO]
Beyond Social Media hosts Albert Maruggi, B.L. Ochman and David Erickson discuss Adobe’s clever real-time guerrilla photoshopping campaign. Unsuspecting people are Photoshopped in real time while waiting for a bus. Took place in Stockholm, Sweden as part of a promotion for Adobe Creative Days. Found at YouTube from Beyond Social Media Show. Photoshop Live –…
Read MoreConsumers' Pre- & Post-Real Time Marketing Behavior, February 2012 [CHART]
Nearly half of consumers said they would feel more positive after exposure to real-time marketing, while 46% would be more interested in the brand.
Read MoreSocial Media Users Attitudes Toward Effectiveness Of Real-Time Event Marketing, March 2013 [CHART]
To be successful in real-time marketing, marketers and their agencies need to rethink the creative process.
Read MorePublic Relations Of Yesteryear & Today [INFOGRAPHIC]
This infographic from InkHouse Media + Marketing compares Public Relations then versus PR now.
Read MoreBeyond Social Media: Death Of Google Reader & QR Codes, Real-Time Marketing & YouTube's One Channel [PODCAST]
This week’s highlights: Death Of Google Reader & QR Codes; Real-Time Marketing; Home Improvement Marketing; YouTube One Channel Redesign; Facebook Cover Photos.
Read MoreWhy US Execs Shift Budgets From Traditional To Digital Marketing [CHART]
via emarketer.com February findings from demand-side platform DataXu showed that those US executives who planned to shift some of their budget from traditional to digital marketing efforts did so primarily because of digital’s increased measurability and accountability, as well as its greater ability to foster customer engagement. Lower cost per new customer was also a…
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