Real-Time Marketing Archives - Page 3 of 4

Dunkin' Donuts Monday Night Football Vine Ads [VIDEO]

Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.

Attitudes Of Execs Toward Business Data, June 2013 [CHART]

More than 78% of US business and IT executives agreed that if they could harness their data, they’d be a much stronger business.

Century 21 Posts Fake Craigslist Ad Selling Walter White's Breaking Bad Home [VIDEO]

David Erickson notes that Century 21 scored a real-time marketing success by placing a fake ad to sell Walter White’s home for the final episode of Breaking Bad.

Golf Channel's I Have A Golf Dream Twitter Fail [VIDEO]

The Golf Channel hashjack the #DreamDay hashtag on the 50th anniversary of Martin Luther King, Jr.’s I Have A Dream speech constitutes a Twitter fail.

Types Of Data Analyzed By Companies Worldwide, 2012 & 2013 [TABLE]

The importance of cross-channel activity keeps rising, with nearly three-quarters of companies worldwide analyzing interactions between different online channels.

Marketers' Real-Time Marketing Plans By Channel, April 2013 [TABLE]

Email was the No. 1 channel where marketers sent out real-time personalized messages, used by 55% of respondents.

Marketers' Definitions Of Real-Time Marketing, April 2013 [CHART]

77% of marketers in North America said real-time personalization was a high priority.

Top Real-Time Marketing Benefits, July 2013 [CHART]

44% of marketers either deployed or are planning real-time solutions and another 24% evaluating them.

Top Real-Time Marketing Concerns, July 2013 [CHART]

North American marketers say the complexity of systems required (50%) is the leading concern about real-time marketing.

Real-Time Personalization By Channel & Performance, 2013 [CHART]

Marketers are devoting more time and energy to monitoring real-time conversations in social media and then rapidly developing creative to take advantage of those discussions.