Posts Tagged ‘Real-Time Marketing’
Marketers' Attitudes Toward AI [INFOGRAPHIC]
Almost half (47 percent) of marketers consider AI to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to AI.
Read MoreB2B Digital Marketing Priorities [CHART]
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Read MoreTop Content Personalization Tactics [CHART]
Email and social media are the only touch points through which a majority are able to deliver personalized content.
Read MoreWhy Marketers Use Real-Time Marketing Tactics, March 2015 [CHART]
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Read MoreTrends That Will Affect Marketers By 2020, February 2015 [CHART]
Business owners will increasingly treat marketing as a revenue driver in the next 3-5 years.
Read MorePriorities For Improving Email Marketing ROI In 2015 [CHART]
Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.
Read MoreOnline Leaders & Followers, August 2014 [TABLE]
96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,
Read MoreMarketers Give Themselves Customer-Centricity Ratings, August 2014 [CHART]
Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.
Read MoreCMOs Attitudes Toward Collaboration With CIOs, July 2014 [CHART]
83% of IT executives feel a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feel the same way about IT (up from 56% in 2012).
Read MoreTop Benefits Of Online Tune-In Advertising, June 2014 [CHART]
The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.
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