Posts Tagged ‘Real-Time Bidding’
Facebook Exchange vs Web Retargeting, H2 2012 [CHART]
A pair of studies have emerged looking at the performance of Facebook Exchange (FBX), a real-time bidding (RTB) marketplace for Facebook inventory.
Read MoreGlobal Real-Time Bidding Media Inventory Growth, Q1-Q4 2012 [CHART]
Global real-time bidded (RTB) media inventory grew by 61% year-over-year in Q4 2012.
Read MoreReal-Time Bidding Digital Display Ad Spending, 2010-2016 [CHART]
Real-time bidding (RTB) will account for 13% of all US display advertising spending this year, more than triple its share in 2010.
Read MoreAverage CPM For Mobile Real-Time Bidding Ads By Category [CHART]
The eCPM for the majority of industries was in the $0.70 to $0.80 range.
Read MoreAverage CPM For Mobile Real-Time Bidding Ads By OS [CHART]
Though the average iOS eCPM declined slightly from $0.91 to $0.80 from April to June, it was still nearly double that of Android-based inventory.
Read MoreMobile Real-Time Bidding Ads By Device [TABLE]
Tablet and mobile RTB volume worldwide more than doubled vs. the prior quarter, with tablet volume up 472%.
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