Posts Tagged ‘Real-Time Bidding’
Most Important Tactics For Optimizing Display Advertising, July 2013 [TABLE]
As for online display, targeting also ranked high, though in this case, advertisers looked to segment audiences and then deliver ads based on that delineation.
Read MoreUS Real-Time Bidding Digital Ad Spending, 2012-2017 [CHART]
Marketers will spend $3.34 billion this year on real-time-bidded ads, up 73.9% from last year.
Read MoreGlobal Share of Mobile Real-Time Bidding Ad Views By OS, Q1 2013 [CHART]
In-app advertising accounted for the bulk of mobile RTB ads, at 93% of ads viewed. Browsers accounted for the remaining 7%.
Read MoreGlobal Share of Mobile Real-Time Bidding Ad Views By Device, Q1 2013 [CHART]
In Q1 2013 that tablets accounted for 46% of mobile RTB ads viewed worldwide, compared with 54% viewed on smart phones.
Read MoreUS Real-Time Bidding Display Ad Spending, 2011-2017 [CHART]
eMarketer estimates that total US RTB digital display ad spending will rise by 73% this year, after more than doubling in 2011 and nearly doubling again in 2012.
Read MoreAmerican Real-Time Bidding & Video Ad Spending, 2011-2014 [TABLE]
Between 2011 and 2014, RTB video spending will also grow at nearly three times the rate of overall video spending, rising at a compound annual growth (CAGR) rate of 57% vs. 20% for video overall.
Read MoreUS Real-Time Bidding & Video Ad Impressions, 2011-2014 [CHART]
In 2012 the number of video ad impressions bought via RTB exchanges doubled year over year; this year, the number of video impressions will top 100 billion.
Read MoreOnline Video Ad Spending, 2011-2014 [CHART]
Total spending for real-time bidding (RTB) on video ads is estimated to grow by a compound annual rate of 57% between 2011 and 2014.
Read MoreUS Real-Time Bidding Display Ad Spending, 2011-2017 [CHART]
US advertisers will spend more than $3.36 billion on real-time bidding this year, up from just under $2 billion in 2012 and less than $1 billion in 2011.
Read MoreGrowth Of Mobile Real-Time Bidding Ads, Q1-Q4 2012 [CHART]
While less than 10% of mobile ads served were purchased via RTBs in Q1 2012, that share climbed to nearly two-thirds in Q4.
Read More