Posts Tagged ‘Real Estate Marketing’
Email Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]
Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.
Read MoreTop Local Search Categories, Q4 2011 – Q3 2012 [TABLE]
Restaurants continue to be the leading local search category on the YP Local Ad Network.
Read MoreUS Search Advertising Click-Through Rates By Industry, Q3 2011- Q3 2012 [CHART]
US overall paid search clickthrough rates for travel and leisure dropped considerably year-over-year from Q3 2011, falling 34%, from 7.94% down to 5.28%.
Read MoreTop Local Search Categories, Q2 2012 [TABLE]
Restaurants led all categories in local online searches again in Q2 2012 on the YP Local Ad Network.
Read MoreOnline Product Videos By Category [TABLE]
19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.
Read MoreEmail Unsubscribe Rates By Industry [TABLE]
Travel & leisure registered a particularly high unsubscribe rate, which rose to 6.77% in the bottom quartile. Computer software was again a top performer, though nonprofits recorded the lowest average.
Read MoreEmail Click-Through Rates By Industry [TABLE]
The average CTR across the regions was 5.2%, though Canada achieved just 3.8% compared with 5.4% in the US and 5.1% in EMEA.
Read MoreUnique Email Open Rates By Industry [TABLE]
Consumers were more receptive to email messages issued by the computer software industry, with the top performers in that industry achieving open rates of 55.0%.
Read MoreTop Local Search Categories For Q1 2012 [TABLE]
Restaurants led all categories in local online searches in Q1 2012 on the YP Local Ad Network, per a July 2012 report from YP.
Read MoreInterview: What Are QR Codes?
Interview with David Erickson for a feature story by WCCO TV reporter Lindsey Seavert about QR codes.
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