Posts Tagged ‘Radio’
Growth Of Average Daily Time Spent With Major Media, 2011-2014 [TABLE]
US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.
Read MoreAmericans' Daily Consumption Of Major Media, 2010-2014 [CHART]
TV remains the single most-consumed medium, averaging 4 hours and 28 minutes per day, though that figure varies widely by age group.
Read MoreShare Of Daily Time Spent With Major Media, 2010-2014 [TABLE]
In 2013, time spent with digital media among US adults surpassed time spent with TV for the first time—with mobile driving the shift.
Read MoreRadio Listening Platforms, 2013 vs 2014 [CHART]
Almost one-fifth of weekly radio usage in the US and Canada now occurs on digital sources.
Read MoreShare Of Daily Time Spent With Major Media By UK Adults, 2010-2014 [TABLE]
Online time will reach 1 hour and 52 minutes this year, a mere 4 minutes more than 2013.
Read MoreUK Adults' Average Daily Time Spend With Major Media, 2010-2014 [TABLE]
The average UK adult will spend more than 8.5 hours each day consuming media in 2014.
Read MoreUS Radio Revenues, 2012 vs 2013 [TABLE]
Digital was the fastest-growing segment, up 16% for the year and offsetting spot’s 1% decline.
Read MoreWeekly Time Spent With Various Devices, March 2014 [CHART]
In terms of individual activities, TV is the clear-cut winner: US adults spend more than 27 hours a week watching TV.
Read MorePrimary Roles Of Various Channels In Customer Journey, March 2014 [CHART]
Websites were the only channel which more respondents viewed as a closer (42%) than as a greeter (32%) or influencer (21%).
Read MoreInformation Sources Millennials Trust Most, March 2014 [CHART]
Millennials are more likely to trust user-generated content (UGC) than other types of media, also tending to find UGC more memorable.
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