Media Reach Deepest Among Affluent [CHART]

via marketingcharts.com Most media show higher levels of reach among affluent than lower-income households, finds TVB in survey results released in June 2012. This pattern is, somewhat predictably, most apparent for digital and mobile channels, but also holds true for traditional media such as TV, which has the largest reach. For example, TV’s reach increases…

Read More

Genius, Dissected

Conventional wisdom tells us that talent and high intelligence are rare gems that are genetically scattered throughout the population. But author David Shenk argues that the new science of human potential suggests otherwise.

Read More

The Psychology Of Prices

If you think that you know how to work a sale, are a pro at salary negotiations, and got a great deal on your latest car purchase — well, maybe you are. Or maybe you’ve been fooled.

Read More

Commercial Status Updates

Why can’t I have a status update for my commercial interests, so the only advertising I get is for products and services for which I WANT information?

Read More