Posts Tagged ‘QR Codes’
How Americans Used Mobile For Holiday Shopping, 2011 & 2012 [CHART]
More than eight in 10 smart phone owners researched and browsed for products on their phone, up 15 percentage points from 2011.
Read MoreNew Marketing Channels Being Considered In The Next Year [CHART]
62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting.
Read MoreB2C Mobile Marketing Tactics, November 2012 [CHART]
The majority of US business-to-consumer (B2C) marketers rely on mobile advertising rather than mobile marketing tactics.
Read MoreCPG Shoppers' Attitudes Toward In-Store Mobile Technology, August 2012 [CHART]
The most prevalent attitude toward in-store mobile technology among all age groups was that when mobile technology didn’t work, consumers blamed the brand.
Read MoreHistory Of The Barcode [INFOGRAPHIC]
This infographic from Wasp looks at the history of the barcode.
Read MorePost-Product Scanning Or Texting Behavior, August 2012 [CHART]
Of smart phone users who had scanned product information or texted for it, 48% reported that the practice made them feel better about their purchase.
Read MoreMagazine QR Code Response & Engagement, September 2012 [TABLE]
National magazines are adopting mobile action codes at ever increasing rates, and it appears with good reason.
Read MoreMobile Shopping Behavior By Gender, September 2012 [CHART]
Women fell behind in all mobile purchase categories, except for health and beauty items.
Read More26 Examples Of How To Use & NOT Use QR Codes [PRESENTATION]
This is a presentation by David Erickson about the dos and don’ts of using QR codes, using 26 examples to illustrate his points.
Read MoreScanner Demographics, Q2 2012 [CHART]
QR code scanners are mostly young men.
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