Publishing Archives - e-Strategy

Subscription Business Churn Rates By Industry [CHART]

While customers are subscribing to services that provide anything from software, physical products, entertainment to continuing education, they also don’t always stick with those subscriptions.

How News Publishers Use Artificial Intelligence [CHART]

A number of publishers first focused on automating the writing process, with bots creating stories based on structured data such as box scores and financial reports.

Share Of Email Clicks By Industry & Device

Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.

Chief Digital Officers By Industry, 2014 [CHART]

CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.

Benchmarks: Global Email Inbox Placement Rates By Industry, September 2014 [CHART]

Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.

Email Subscriber Activity By Industry, Q2 2014 [CHART]

Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.