Public Relations Case Study Archives

FedEx YouTube Apology [VIDEO]

FedEx’s quick video response to a viral video of an employee recklessly handing packages appears to have helped contain what could’ve been a full-blown crisis.

Beyond Social Media: Businessweek's Racist Cover, Telecommuting & A Jedi Mind Meld Response [PODCAST]

This week’s highlights: Bloomberg Businessweek’s Racist Cover, Telecommuting, Best Buy Price Match, A Jedi Mind Meld Response, Google search & DYI How To videos.

Obama's Jedi Mind Meld Response: A Case Study [VIDEO]

A look at how the White House took turned President Barack Obama’s Jedi Mind Meld press conference gaff into an opportunity to extend their message about sequestration in a self-deprecating and humorous fashion.