Posts Tagged ‘Public Relations’
Digital Marketing News This Week
Topics: ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; cancel culture is the new crisis PR; racial justice and brand trust; …and much, much more.
Read MoreDigital Marketing News This Week
Topics: McDonald’s new stop-motion 30-second spot featuring the Travis Scott Meal; Logofonts; Snapchat’s voting tools; YouTube Shorts; Kara Swisher’s Sway podcast; Patagonia’s pottymouth; Facebook’s failure to act; YouTube blocks iOS picture-in-picture mode; cool marketing tools; virtual reality statistics.
Read MorePublic Relations Industry Disruption [VIDEO]
Topics include the integration of communications disciplines; ethics within an organization; the importance of a CEO who is a great communicator; the critical role employees play in an organization’s communications success; and much more.
Read MoreL'Oreal Quickly Dumps World Cup Viral Beauty After Facebook Post [VIDEO]
L’Oreal’s dumps Axelle Despiegelaere mere days after signing the beautiful Belgium World Cup fan whose photo went viral.
Read MoreThe Julia Louis-Dreyfus Rolling Stone Cover Snafu [VIDEO]
David Erickson discusses the Rolling Stone cover featuring Julia Louis-Dreyfus and the embarrassingly fundamental misunderstanding of US history displayed thereon.
Read MoreMall Of America's Groundbreaking Visual For Expansion Event [VIDEO]
During episode 40 of the Beyond Social Media Show, David Erickson discusses the Mall of America’s expansion and the unique twist the retail destination put on the old cliche of a groundbreaking media event.
Read MoreAnchorman 2 Publicity: A Public Relations Case Study [VIDEO]
David Erickson, Albert Maruggi & B.L. Ochman discuss the publicity Ron Burgundy is generating as a result of the Anchorman 2 public relations campaign.
Read MoreTwitter Custom Timelines [VIDEO]
David Erickson discuss twitter’s new Custom Timelines feature that allows you to create timelines with hand-selected tweets.
Read MoreHow NOT To Pitch Bloggers [VIDEO]
David Erickson discusses the all-too common practice by public relations professionals of pitching bloggers without actually taking the time to learn a little bit about the blogger.
Read MoreRichie Incognito & The Miami Dolphins' Reputation Fiasco [VIDEO]
David Erickson discusses the public relations fiasco the Miami Dolphins football team is currently suffering from the actions of employee Richie Incognito’s racist voicemail and bullying toward his teammate Jonathan Martin.
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