Posts Tagged ‘Psychographics’
Class Of 2015
Tom McBride, the Keefer Professor of Humanities at Beloit College, discusses this year’s Mindset List for the Class of 2015, who were born in 1993.
Read MoreFacebook Zip Code Targeting
David Erickson, Tunheim’s Director of e-Strategy, discusses how Facebook’s Zip Code Targeting advertising feature will affect retailers and political campaigns.
Read MoreJohanna Blakley: Social Media Will Change Gender Assumptions
Media and advertising companies still use the same old demographics to understand audiences, but they’re becoming increasingly harder to track online, says media researcher Johanna Blakley.
Read More