Posts Tagged ‘Product Placement’
10 Marketing Lessons From Apple [INFOGRAPHIC]
This infographic from the Web Design Group illustrates ten lessons you can learn from the model Apple sets for marketing.
Read MoreHow Podcasters Make Money [CHART]
Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.
Read MoreAttitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Read MoreGeneration X Purchase Influences, 2014 & 2016 [CHART]
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Read MoreTop Influences Over US Consumers' Purchase Decisions, April 2015 [CHART]
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Read MoreInterest In TV Commerce, March 2015 [CHART]
Roughly 7 in 10 US adults who have a TV or other device connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them.
Read MoreMarriott Goes Virtual & GoPro Goes Pro [PODCAST]
Episode 66: David and BL discuss Facebook anonymity, the Hong Kong protesters, GoPro NHL deal, Marriott’s virtual reality play, and much more.
Read MoreChanging Marketing Media Mix, August 2014 [CHART]
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
Read MoreLeBron's Announcement, Amazon Drones & Extreme Selfies [VIDEO]
Episode 55 of the Beyond Social Media show: David Erickson & BL Ochman discuss LeBron James’ deft announcement; Amazon Prime drones & the Extreme Selfie movement.
Read MoreTide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]
Episode 54 of the Beyond Social Media show: David Erickson & BL Ochman discuss Tide’s culturejacking of Game of Thrones and Google+’s vanishing thumbnails.
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