Product Launches Archives - Page 2 of 2

Marketing Leaders Top Marketing Priorities, December 2013 [TABLE]

Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.

Marketers Collaborating With Influencers, January 2014 [CHART]

Marketing professionals worldwide were most likely to collaborate with influencers when launching products or distributing content.

CMOs' Marketing Spending Projections, August 2011 – August 2013 [TABLE]

Marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come.