Product Launch Archives

Google's Awesome Google Glass Public Relations Strategy [VIDEO]

Beyond Social Media hosts David Erickson, Albert Maruggi and B.L. Ochman discuss Google’s very smart public relations/earned media campaign for the Google Glass rollout.

This week’s highlights: Electronic Arts’ Simcity Fail; Dove’s “Real” Beauty App; Old Spice’s Director Of Marketing: Mr. Wolfdog; NBA’s Social Slam Dunk & more.