Privacy Archives - Page 18 of 20

Levels Of Risk Posed By Social Media To Companies Worldwide [TABLE]

66% said reputational damage to the brand was a critical or significant risk.

Unique Passwords Per Person [CHART]

88% of online adults don’t like being asked to register on a website, with 51% of those turned off by the idea of having to remember another user name or password.

Attitudes Toward Online Video Ads [CHART]

Among active social network users who watch videos online, 30% are willing to allow streaming video sources to mine their social networking information to provide relevant ads.

Consumer Concerns Over Geo-Targeting [CHART]

Consumers are more cautious toward mobile: 76% say they have mixed feelings or find it somewhat undesirable to be geo-targeted via their mobile device.

Sharing Social Shopping Preferences [CHART]

Some 55% of surveyed consumers say they are mostly willing to share information with retailers in order to get a better shopping experience, and 57% say they are somewhat willing to do so.

Sharing Shopping Preferences [CHART]

Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks

Consumer Comfort With Data Practices [CHART]

Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice.

Attitudes Toward Sharing Data Via Mobile Apps [CHART]

While 82% of mobile owners store contacts on their devices, 81% of them would probably or definitely not allow social apps to mine those contacts.

Social Media Behavior Of Men vs. Women [INFOGRAPHIC]

This infographic by Digital Flash illustrates the different social media behavior of the sexes.

US Consumer Trust In Personal Information Online Security [CHART]

Only a minority of US consumers have complete trust that companies protect their personal information online, according to the Q2 2012 TRUSTe Privacy Index.