Posts Tagged ‘Predictive Analytics’
CMOs' Use Of Predictive Analytics, August 2014 [CHART]
About 8 in 10 US CMOs expect their companies to increase the use of predictive analytics and big data tools this year, with more than one-quarter expecting their use to increase by at least 25%.
Read MorePlanned Email Marketing Tactics, August 2012 [CHART]
Other tactics marketers expected to use to boost email relevancy included centralizing email, mobile and social subscriber data.
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