Posts Tagged ‘Political Advertising’
Video Recommenders By Political Affiliation [TABLE]
23% of internet-using registered voters have encouraged others to watch online videos related to the election or political issues this campaign season.
Read MoreTypes Of Political Videos Voters Watch Online [TABLE]
48% watch video news reports about the election or politics.
Read MoreBig Data Drove Obama's Victory
On TV the Obama campaign was able to buy 14% more efficiently, to make sure they were talking to their persuadable voters.
Read More60 Years Of Presidential Campaign Commercials [VIDEO]
From President Eisenhower to President Obama, here’s a fascinating compilation of presidential campaign commercials past.
Read MoreOnline Presidential Political Advertising [INFOGRAPHIC]
This infographic by ReTargeter looks at online political ad spending for the 2012 presidential campaign.
Read MorePresidential Candidates Swing State Spending & Search Interest [INFOGRAPHIC]
Google Politics and Election published this infographic that examines the spending by both campaigns alongside each candidate’s news-related search interest (in the last 30 days) in the most-watched states.
Read MoreAd Agency Outlook, Q3 2012 [TABLE]
The onslaught of political advertising has left many non-political media buyers deciding to take a back seat until after the election.
Read More2012: An App Election? [INFOGRAPHIC]
This infographic breaks down how the U.S. has used mobile apps, in both sending and consuming information, during the 2012 election season so far.
Read MoreGoogle Introduces Congressional District Ad Targeting [MAP]
Google is enabling Congressional District targeting for AdWords, a feature that allows political campaigns to reach voters within a specific district.
Read MorePrimary Source Of Political Information, By Gender [CHART]
via emarketer.com This change makes sense in the context of the results of an April 2012 online survey of US online adults conducted by Burst Media. The poll found that 27.7% of likely voters got their information about candidates and causes primarily on the internet, a 10% jump over 2008. In fact, the internet was…
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