Posts Tagged ‘Political Advertising’
Donald Trump's Banner Advertising
Donald Trump’s banner advertising campaign to solicit donors is stunning for its lack of sophistication.
Read MoreUS Political Ad Spending By Format, 2008-2016 [TABLE]
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Read MoreMillennials Are Most Influenced Generation By Political Ads Of All Stripes
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.
Read MoreMost Effective Political Advertising Channels [CHART]
69% of US internet users find TV news to be the most effective political marketing channel.
Read MoreUS National vs State/Local Political Ad Spending By Media, 2015-2016 [TABLE]
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Read MoreUS Online Political Ad Spending, 2008-2020 [CHART]
US digital political ad spending will leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election year.
Read MoreWhat US Voters Do After Viewing An Online Political Ad, February 2015 [CHART]
Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.
Read MoreOnline Political Ad Spending, 2008-2016 [CHART]
Online political ad spending has been growing rapidly, but is nonetheless expected to account for only 3% of political advertising dollars this year, per Borrell’s report, with the bulk spent on broadcast TV.
Read MoreUS Location-Based Mobile Ads By Industry, 2012 [CHART]
100% of the studied mobile campaigns in the grocery, political, health care, lottery, real estate and education industries used location info of some sort.
Read More10 Most Popular e-Strategy Blog Posts Of 2012 [LIST]
The ten most popular posts of 2012 at the e-Strategy Blog, based on the number of page views.
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