Posts Tagged ‘Pharmaceutical Marketing’
Online Pharmaceutical Marketing Effectiveness, June 2013 [CHART]
Prospects who visited a branded pharmaceutical site demonstrated a 14.8-point lift in aided awareness and an 8.8-point lift in unaided awareness.
Read MoreTop Gaining Site Categories, February-March 2013 [CHART]
An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million.
Read MoreIndustries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]
Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.
Read MorePromotional Plans Of American Pharmaceutical & Biotech Companies, June 2012 [TABLE]
33% of pharmaceutical companies are digital beginners.
Read MoreTop American Advertising Verticals, Q3 2012 [CHART]
US ad spend grew 7% year-over-year in Q3.
Read MoreHealth Care 101: Cradle to Grave [VIDEO]
In this O’Reilly webcast, J. Tod Fetherling presents this 90 minute white board session walking the user through every aspect of the healthcare system from wellness to death.
Read MoreTypes Of Companies/Products People Follow On Social Networks [CHART]
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Read MoreMost Popular Types Of Companies Followed On Social Networks [CHART]
Entertainment-related companies are the most popular to follow on social networks.
Read MoreUS Online Ad Spending By Industry, 2011-2016 [CHART]
While aggregate spending will increase over the forecast period, spending in the entertainment sector will actually decline this year.
Read MoreNorth American Email Marketing Metrics By Industry [CHART]
Apparel retailers in North America had the highest—and a near-perfect—delivery rate.
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