Personalization Archives - Page 19 of 22

Most & Least Preferred Personalization Tactics, March 2013 [CHART]

Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.

Importance Of Ad Personalization By Format, April 2013 [CHART]

35% of US internet users said they would like to receive personalized ads or recommendations online.

Marketers' Real-Time Marketing Plans By Channel, April 2013 [TABLE]

Email was the No. 1 channel where marketers sent out real-time personalized messages, used by 55% of respondents.

Marketers' Definitions Of Real-Time Marketing, April 2013 [CHART]

77% of marketers in North America said real-time personalization was a high priority.

Importance Of Dynamic, Personalized Content By Channel, July 2013 [CHART]

About three-quarters of North American marketers believe real-time personalization is very important to their organization, and another 1 in 5 find it of moderate importance.

Most Difficult B2C & B2B Email Marketing Tactics, June 2013 [TABLE]

Segmentation ranked as among the top three challenges for both B2B and B2C marketers, cited by 29% and 25%, respectively.

Most Effective B2C & B2B Email Marketing Tactics, June 2013 [TABLE]

The greatest percentage of marketers felt challenged to create relevant and compelling content that will really draw in recipients.

Real-Time Personalization By Channel & Performance, 2013 [CHART]

Marketers are devoting more time and energy to monitoring real-time conversations in social media and then rapidly developing creative to take advantage of those discussions.

Consumer Attitudes Toward Personalization, June 2013 [CHART]

Only 32% of consumers in the US and UK agreed that greater personalization of marketing messages benefits consumers, while 43% disagreed.

Consumer Attitudes Toward Online Personal Data Collection, June 2013 [CHART]

Consumers around the world find website customization to be of some value, with 33% of respondents attributing some value to personalized product and service recommendations on websites, compared to 26% seeing little to no value.