Posts Tagged ‘Personalization’
US Marketers vs. Consumers Who Find Marketing Channels Valuable, July 2013 [TABLE]
One-quarter of consumers indicated they got the most help in making purchase decisions from messages delivered via email, making it the most valuable channel overall.
Read MoreHow Social Media Users Find New Brands, Products Or Services, June 2013 [CHART]
Although social media users’ top methods of discovering, researching and keeping in touch with brands vary, they rely heavily on social networks throughout the entire customer life process.
Read MoreTop Testing Tactics For Improving Conversions, November 2013 [CHART]
Marketers from around the world (but primarily from the UK) say that conversion rate optimization is crucially important to their online marketing strategies.
Read MoreConsumer Perceptions Of Online Marketing Channels' Value, October 2013 [CHART]
79% pointed to web personalization as worth the effort.
Read MoreMarketing Areas Marketers Feel Most Confident Executing, September 2013 [CHART]
Seven in 10 respondents were confident when it came to brand building and 62% felt comfortable with content marketing.
Read MoreMost Important Marketing Areas For Next Three Years, September 2013 [CHART]
Identifying the most important marketing issues coming over the horizon was a significant challenge for many marketing professionals.
Read MoreMarketers' Proficiency, September 2013 [CHART]
Only 40% of marketers rating their company’s marketing as effective.
Read MoreEmail Tactics' Effectiveness On Engagement, September 2013 [TABLE]
Email practices – from signup to unsubscribe – have significantly changed over the past 5 years.
Read MoreConsumers' Online Shopping Purchase Influences, August 2013 [CHART]
56% of US respondents said that deals, discounts or sales on the product they’re purchasing influences their purchase decision when shopping online.
Read MoreEmail Open & Click-Through Rates By Personalization, 2012 [CHART]
63% of consumers in the US and UK believe that they receive so many messages that use their name that it no longer makes any difference to them, recent research suggests. But consumers’ behavior may not support their perceptions.
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