Personalization Archives - Page 17 of 22

Online Shoppers Who Will Share Preferences For Relevant Emails From Retailers, December 2013 [CHART]

Nearly seven in 10 said they would disclose personal facts if the emails they received were more relevant as a result.

Willingness Of Online Shoppers To Get Retailers' Personalized Marketing Emails, December 2013 [CHART]

Fully 82% of those polled were at least somewhat willing to handle the increase in messaging.

Likelihood Online Shoppers Will Buy More As A Result Of Personalized Emails, December 2013 [CHART]

81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.

Marketers’ Single Most Exciting Opportunity For 2014 [CHART]

According to the global survey (which focused primarily on UK marketers), company respondents are most excited about customer experience (20%), beating out other oft-discussed topics such as mobile (18%) and content marketing (15%).

Consumer Attitudes Toward Personalized Shopping Experiences, January 2014 [TABLE]

1 in 5 consumers say they have encountered personalized offers and promotions in-store, while 27% have seen them online.

2014 Marketing Technology Landscape [INFOGRAPHIC]

This infographic illustrates the marketing technology universe with 947 different companies that provide software for marketers.

Benefits Of Real-Time Marketing, April 2013 [CHART]

When it comes to real-time efforts, marketers hope to drive increases in engagement with their often-elusive audience.

Top Reasons Online Shoppers Choosing One Website Over Another, November 2013 [CHART]

Online shoppers across 7 major markets don’t rank mobile optimization high on their list of reasons for choosing one website over another.

Effect Of Email Subject Line Personalization On Open Rates By Industry, November 2013 [CHART]

New data from MailChimp supports the case that personalization can drive higher email open rates.

Consumers' Attitudes Toward Marketing Channels By Type, July 2013 [TABLE]

Almost one-third of consumers thought email delivered relevant marketing messages, while three in 10 thought email messages were accurate, and just over one-quarter considered them memorable.