Personalization Archives - Page 14 of 22

Top Challenges With Marketing Personalization, July 2014 [CHART]

Personalization is an area of growing importance, recently found to be US digital marketers’ most important future area.

Attitudes Toward Online Shopping By Generation, December 2013 [TABLE]

In November 2013, 44% of boomers said they showroomed.

Top Loyalty Program Benefits For Millennials, November 2013 [CHART]

Millennials were more likely to prefer nonmonetary benefits compared with the general population, especially when it came to recognition from peers or social groups.

Consumer Attitudes Toward Personalized Ads, June 2014 [CHART]

Compared to general ads, many consumers find personalized ads to be more engaging, educational, time-saving and memorable.

Top Benefits Of Marketing Automation Tools, May 2014 [CHART]

About two-thirds of marketers say it takes at least 6 months from the time of implementation to realize the benefits of using marketing automation.

Primary Way In Which Online Revenues Will Improve For Publishers, May 2014 [CHART]

53.0% of the US adult population will read a print publication this year, with 50.0% reading newspapers in hard copy.

Website Personalization Adoption, May 2014 [CHART]

Only 5% said their companies are using personalization extensively, with an additional 18% reporting that personalization is being used moderately.

Top Reasons For Booking Travel Offline, Online Or via Mobile, March 2014 [TABLE]

US mobile travel sales, including travel purchases on both tablets and smart phones, are expected to increase 59.8% this year to reach $26.14 billion.

UK Online Shoppers' Attitudes Toward Email Personalization, March 2014 [CHART]

The research asked UK adult digital shoppers how they felt branded emails could become even more appealing. The key sentiment was personalization.

Email's Marketing Engagement [INFOGRAPHIC]

This infographic by Sikich illustrates the effectiveness of email marketing and offers 10 tips to help you break through the clutter.