Personalization Archives - Page 13 of 22

Importance Of Personalization To Brand Success, August 2014 [CHART]

Some 47% of B2C marketing and customer insights decision-makers indicated that personalization is extremely important to their brands’ current objectives.

Importance Of Personalization To Brands' Success, August 2014 [CHART]

Some 47% of online strategy decision-makers indicated that personalization is extremely important to their brands’ current objectives.

Marketers' Use Of Personalization/Targeting Technology, May 2014 [TABLE]

Web analytics and email marketing were the most-used targeting tools.

Marketers' Top 5 Targeting/Personalization Tactics, May 2014 [CHART]

just 18% of US digital marketing decision-makers considered creating a personalized customer experience across multiple digital touchpoints as one of their top three goals.

North American Online Marketers' Top Goals, August 2014 [CHART]

North American digital marketing decision-makers are more focused on winning new customers than they are on retaining existing ones.

Top Challenges Of Marketing Personalization, June 2014 [CHART]

Gaining insight quickly enough was the top hurdle to executing personalization, cited by 40% of US data management professionals.

Top Customer Insight Analytics, May 2014 [CHART]

Personalization and targeting were the second most popular requirements for analytics related to understanding the customer, cited by 53% of respondents.

Acceptable Forms Of In-Store Location "Stalking," April 2014 [CHART]

Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.

Marketers Give Themselves Customer-Centricity Ratings, August 2014 [CHART]

Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.

Website Users' Experience Expectations, July 2014 [CHART]

When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content.