Personalization Archives - Page 12 of 22

Media & Entertainment Companies’ Top Online Priorities, November 2014 [CHART]

Brand building and loyalty were the top online priorities for media and entertainment companies.

How Consumers Think Advertising Will Change In 10 Years, August 2014 [TABLE]

58% of Americans said that advertisers would have more personal consumer data in a decade.

Types Of Ads Consumers Believe Will Disappear In 10 Years, August 2014 [TABLE]

29% of US internet users thought pop-up ads wouldn’t survive the next 10 years.

Top Mobile Best Practices Marketers Plan To Adopt, November 2014 [CHART]

Marketers are more likely to run mobile marketing campaigns absent a strategy (21%) than to have a fully integrated mobile strategy (17%).

Consumers’ Perceptions On The Future Of Advertising, September 2014 [CHART]

A majority of US adults surveyed indicated that advertisers will have more personal data about consumers in 10 years.

Barriers To Implementing Personalization, May 2014 [CHART]

Fully 35% of US business-to-consumer marketing professionals said building a comprehensive single view of each customer across all sales and marketing channels was an extreme challenge to broader implementation of personalization.

Customer Communications & Customer Data Integration, July 2014 [CHART]

Senior executives said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100.

Product Recommendations By Brands, September 2014 [CHART]

Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential.

10 Marketing Trends For 2015 [INFOGRAPHIC]

This infographic from Wheelhouse Advisors makes 10 marketing predictions for 2015.

Social Commerce Prompts, September 2014 [CHART]

Only 5% of American adults have made a purchase on a social media site (11% among 18-34-year-olds), although 20% would consider doing so (33% among 18-34-year-olds).