Posts Tagged ‘Personalization’
Mobile Millennials Expectations For Brands Technology Use, February 2015 [CHART]
Mobile Millennials are more likely to expect brands to have a mobile-friendly website or app than they are to expect brands to have a social media presence.
Read MoreMarketers’ Most Exciting Opportunities, 2014 vs 2015 [CHART]
Customer experience outranks them all as marketers’ most exciting opportunity this year followed closely by content marketing.
Read MoreTrends That Will Affect Marketers By 2020, February 2015 [CHART]
Business owners will increasingly treat marketing as a revenue driver in the next 3-5 years.
Read MoreHow Marketers' Are Using Insights Gleaned From Data, January 2015 [CHART]
Almost half of marketers report significant pressure to be more data-driven in their efforts.
Read MoreTop Reasons People Switch Service Providers, January 2015 [CHART]
Some 53% of US customers surveyed last year reported having switched providers during the prior year due to poor service.
Read MoreTop Retailers’ Shopping Cart Recovery Email Chains, January 2015 [CHART]
Some 34.3% of the Internet Retailer Top 500 send shopping cart recovery emails in 2014, representing a 45.9% increase from a year earlier.
Read MoreAttitudes Toward Retailer Ads & Emails, December 2014 [TABLE]
Among US email users who opened and read promotional emails from retailers—72% of internet users studied—fully 80% said they found it useful when a retailer sent them emails featuring recommended products based on what they had previously purchased.
Read MoreTop Channel Candidates For Personalization, September 2014 [CHART]
just 5% of US companies believed they had made advanced progress in executing an omnichannel strategy, compared with 37% who said they were lagging.
Read MoreTop Channels That Benefit From Personalization, September 2014 [CHART]
95% client-side marketers worldwide who had implemented personalization via offline channels had seen an uplift in conversion rates.
Read MoreEmail Marketers' Top Ways To Improve Deliverability, January 2015 [CHART]
Email marketing decision-makers from the US, Germany and France believe that an average of 60% of their emails are delivered to the correct inboxes.
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