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Posts Tagged ‘Owned Media’

Video Streaming & Owned Media

Monthly alternative viewing of movies/television increased from 26% in 2010 to 35% in 2011.

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Owned Media: Best Buy Media Network

Best Buy On, Best Buy’s in-store and online video network had 83,896 unique visitors in April.

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Owned Media: MLB.tv

In 2010, MLB.tv viewers racked up 9.5 billion minutes of streamed ballgames across all devices.

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NFL Scouting Combine Viewership

NFL Scouting Combine Viewership

Last year, 5.2 million people watched the NFL Scouting Combine, over four days, on NFL Network.

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The Best Buy Channel At CES: Be The Media

Best Buy is a perfect example of a company realizing that they can be the media and by doing so, communicate directly with their target audiences.

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