Organizational Dynamics Archives - Page 9 of 17

B2B Customer Sales Intelligence, November 2013 [CHART]

B2B enterprises are failing to provide adequate support to their front-line sales forces.

Gaps In Online Marketing Talent, November 2013 [CHART]

Fewer than 1 in 10 large enterprise/brand organizations rate their marketing team’s current digital marketing knowledge as strong across all digital areas.

Rise Of Social Business Use In Companies, 2012 [CHART]

Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.

Sales Representatives' Frustrations With Sales Materials, October 2013 [TABLE]

7 in 10 sales reps responding to the survey indicated that they get sales materials from marketing, but 42% of those say that they’re “rarely” or “never” have a hand in the development process.

Companies That Have KPIs To Track Their Digital Transformation, 2013 [CHART]

While 26% of respondents said their company had set key performance indicators (KPIs) to measure return on investment, 57% had not, and 17% simply did not know.

Corporate Cultural Barriers To Digital Transformation, 2013 [CHART]

Fifty-three percent of respondents said the top cultural barrier to digital transformation was competing priorities.

Biggest Obstacles Toward Achieving PPC Objectives, October 2013 [CHART]

Almost half of respondents saw increased competition that resulted in higher costs per click as the top obstacle they faced in carrying out PPC campaigns.

Urgency Of Digital Transformation, October 2013 [CHART]

More than 1 in 4 executives from around the world believe the time has already come to implement digital transformation across their organizations, and that doing so is already a matter of survival.

Support For Brands' Global Strategy, October 2013 [CHART]

At least 8 in 10 marketers at the global level agree that they support the global strategy of the brand they are working for.

CMOs Feel Unprepared For Big Data & Social Media, October 2013 [CHART]

82% of CMOs feel underprepared for the “data explosion.”