Posts Tagged ‘Organizational Dynamics’
Areas US Sales Pros Need To Improve, Q4 2013 [CHART]
Less than one-quarter said that effectively presenting value to the customer was a top area for improvement.
Read MoreWhy Sales Teams Not Meeting Quotas, Q4 2013 [CHART]
Failure to close a deal was the No. 1 reason US sales professionals weren’t meeting their quotas, with the majority saying that sales ending in no decisions were a reason for missing targets.
Read MoreGoals Most Important To Execs According To Sales Pros, Q4 2013 [CHART]
Just 63% of salespeople actually make their quotas.
Read MoreCMO Adoption Of Key Digital Marketing Capabilities, March 2014 [CHART]
Despite current low take-up, roughly 7 in 10 or more CMOs plan implementation of these capabilities in the next 3-5 years.
Read MoreCMOs' Expanding Roles & International Relationships, March 2014 [TABLE]
CMOs responding to the study feel that their experience with strategy (91%) and general management (72%) sets them up for an enhanced role within the organization.
Read MoreMeasuring The Business Impact Of Marketing Spending, February 2014 [CHART]
Only 35.7% of CMOs feel that they can prove the short-term impact of marketing spend quantitatively.
Read MoreWhere New Product Ideas Originate, February 2014 [CHART]
Some 51% of high-level executives at media and marketing organizations agree that their top-selling product in 2017 has yet to be invented.
Read MoreSales & Marketing Formally Define A Qualified Lead, 2011 vs 2014 [CHART]
Only half of the firms said their sales and marketing departments had an agreed-upon definition of a lead and that percentage hasn’t shifted much in the past 3 years.
Read MoreContent Marketing Aligned With Buyers' Journey, February 2014 [CHART]
49% said they’re learning how to align content with the customer journey and plan to execute within the next 6 months.
Read MoreInternal Marketing Teams' Weaknesses At Online Marketing [CHART]
The professionals surveyed especially lack confidence in their internal marketing teams
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