Posts Tagged ‘Organizational Dynamics’
Barriers To Implementing Personalization, May 2014 [CHART]
Fully 35% of US business-to-consumer marketing professionals said building a comprehensive single view of each customer across all sales and marketing channels was an extreme challenge to broader implementation of personalization.
Read MoreCustomer Communications & Customer Data Integration, July 2014 [CHART]
Senior executives said their companies were using an average of 36 different data-gathering systems and vendors—and some used more than 100.
Read MoreCreative Collaboration, 1960s-Present [INFOGRAPHIC]
This infographic from WebDAM illustrates the evolution of creative collaboration and how technological innovation has shaped that evolution.
Read MoreEnterprise Use Of Social Marketing, September 2014 [CHART]
7 in 10 senior leaders say that senior management believes in the value of social marketing.
Read MoreTop Internal Challenges To Developing An Integrated Customer Experience, June 2014 [CHART]
Nearly 43% of US CMOs said aligning department strategies and priorities was the primary challenge of working across departments to develop a single customer experience.
Read MoreOnline Leaders & Followers, August 2014 [TABLE]
96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,
Read MoreLead Response Times Effectiveness [CHART]
The odds of calling to contact a lead decrease by over 10 times in the first hour.
Read MoreBest Day To Call For Best Contact & Qualification Ratios [CHART]
Wednesdays and Thursdays are the best days to call to make contact with a lead.
Read MoreTop Obstacles To B2B Real-Time Marketing, August 2014 [CHART]
Close to two-thirds of B2B marketers employ some type of real-time marketing.
Read MoreB2B Salespeople's View Of Marketing Asset Effectiveness, July 2014 [CHART]
3 in 4 marketers believe that marketing assets are somewhat (67%) or very (9%) effective, but only 46% of salespeople concur.
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