Posts Tagged ‘Organizational Dynamics’
Prevalence Of B2B Message Development Processes, December 2014 [CHART]
Fewer than three in 10 B2B marketers followed a well-established message development process for marketing campaigns and sales content development.
Read MoreMarketing & Sales Team Alignment, February 2015 [CHART]
Most marketers and salespeople feel that their teams are somewhat aligned.
Read MoreDevices Employees Use For Work, 2011 & 2014 [TABLE]
The desktop remained the most-used device for work.
Read MoreB2B Marketers' Organizational Marketing Structure, November 2014 [CHART]
More B2B marketers expected to shift to a hub-and-spoke organizational model, which the firm referred to as the best of both worlds.
Read MoreCMOs' & CFOs' Perception Of The Value Of Marketing, November 2014 [CHART]
CMOs and CFOs in many respects have widely differing views of the value of marketing.
Read MorePrimary Challenge Faced By Small Business Owners, 2013-2014 [TABLE]
31% of US SBOs thought the operating environment for their business next year would be better than 2014, compared with 23% a year ago.
Read MoreCEOs Heart Their CMOs [INFOGRAPHIC]
This infographic from Forbes illustrates the relationship between CEOs and their CMOs.
Read MoreExecutives' View Of The Significance Of Big Data, April 2014 [CHART]
89% of executives told Accenture they thought big data would ‘revolutionize the way we do business’ as much as the advent of the internet had done.
Read MoreWhere Executives Expect Big Data To Have The Biggest Influence, April 2014 [CHART]
Just 5% of executives said big data’s primary effect was fundamentally changing the way they did business.
Read MoreCEOs On Leadership [INFOGRAPHIC]
Inc. magazine surveyed CEOs on their views on leadership. This infographic highlights the results.
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