Posts Tagged ‘Organizational Dynamics’
Social Media Job Responsibilities, November 2012 [CHART]
Social media duties are treated more as add-on job functions, and don’t often get a dedicated internal team.
Read MoreBring Your Own Device [INFOGRAPHIC]
This infographic examines bring your own device behavior based on a global survey by Ovum.
Read MoreOrganizational Roles Involved In B2B Message Creation, Q3 2012 [CHART]
Managers in the marketing department were the most likely people to be involved in brand message creation, but many respondents indicated that messaging was developed in concert with other departments as well, including sales.
Read MoreBring Your Own Device Permission & Use, October 2012 [CHART]
Some 48% of employed US adults report that they are allowed by their employers to use a personal tablet, smart phone or laptop to perform work functions.
Read MoreB2B Message Creation Roles, October 2012 [CHART]
Just one-third of business-to-business (B2B) companies report involving field sales representatives in messaging and tool creation.
Read MoreDecentralizing Social Media Ownership [INFOGRAPHIC]
Organizations are shifting from centralized (38%) management of social media to more matrix-structured teams and processes (48%) to support social business efforts.
Read MoreCross-Channel Effectiveness
A plurality of marketers and agencies believe that a clearly defined strategy is the most important factor enabling effective coordination of cross-channel marketing campaigns
Read MoreBe Evil
Don’t expect Google to drop their Do Not Be Evil motto any time soon. The only alternative is…evil.
Read MoreChop It In Half – The Dysfunction Of Large Organizations
Are Human Resource Departments unhealthy power centers within large organizations?
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