Organizational Dynamics Archives - Page 11 of 17

Top Factors Affecting Digital Business Initiatives, September 2013 [TABLE]

C-suite executives were most likely to cite senior-management interest or desire to change practices as a top-3 factor of success influencing digital business initiatives,

C-Suite's Support For Digital Business Initiatives, September 2013 [CHART]

31% of C-level execs said that CEOs personally sponsor such initiatives at their organization, a marked increase from 23% indicating that to be the case last year.

CMOs Pressured To Prove Marketing’s Value, August 2013 [CHART]

2 in 3 CMOs are feeling pressure from their board to prove marketing’s value.

CMOs & CIOs Attitudes On The Need For Marketing/IT Alignment, August 2013 [CHART]

44% of CMOs surveyed from across the world simply don’t believe there’s any need for alignment with CIOs.

Organizational Social Integration Rankings, July 2013 [CHART]

This year, 36% of the 2,545 respondents from 25 industries and 99 countries said that social business is very important to their business today, double last year’s 18% ascribing that level of importance.

Challenges To Increasing The Use Of Data & Analytics For Marketing, 2013 [CHART]

The largest problem seen by executives in using data analytics was the absence of investment in new technology.

Frequency With Which SMB Employees Check Work Email After Hours, May 2013 [CHART]

Email is still very much an ingrained activity among SMB employees, to the extent that 74% check work email outside of standard work hours, with most of those doing so at least several times a day.

Average CMO Tenure, 2004-2012 [CHART]

The average tenure for CMOs of leading US consumer brand companies reached 45 months in 2012, continuing a steady rise from a low of 23.2 months in 2006.

Top Inbound Marketing Challenges, April 2013 [CHART]

41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t.

Top Elements Of Social Strategies, Q4 2012 [CHART]

Nearly two-thirds of social media professionals agreed that appropriate social media risk management procedures were in place in their organization.