Posts Tagged ‘Organizational Dynamics’
Marketing’s Growing Influence, October 2013 [CHART]
Marketing is working more closely with the CEO and getting more engaged in big investments.
Read MoreEnterprise Mobile Strategy Objectives, October 2013 [CHART]
Roughly 9 in 10 large companies believe that mobile solutions are “very important” or “important” in their industries.
Read MoreAttitudes Of Execs Toward Business Data, June 2013 [CHART]
More than 78% of US business and IT executives agreed that if they could harness their data, they’d be a much stronger business.
Read MoreConcern Over Risks Of Social Media Use, September 2013 [CHART]
71% of respondents indicated their company is concerned with the potential risks of social media use but they believe the risks can be mitigated or avoided.
Read MoreTransformation Of B2B Commerce, September 2013 [CHART]
B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.
Read MoreImportance Of Proving Marketing ROI In Next Year, September 2013 [CHART]
2 in 3 CMOs are feeling pressure from the board to prove marketing’s value.
Read MoreMarketers' Proficiency, September 2013 [CHART]
Only 40% of marketers rating their company’s marketing as effective.
Read MoreIn-House Marketing Agency Disadvantages, 2008 & 2013 [TABLE]
Forty-five percent of the survey respondents said it would not be as easy to stay on top of key trends with an in-house agency.
Read MoreMarketing Services Movement From Agency To In-House, May 2013 [CHART]
58% of US client-side marketers said their company used an in-house agency this year, compared to only 42% who five years earlier said the same.
Read MorePrevalence Of In-House Agency Use, 2008 vs. 2013 [CHART]
58% of client-side marketers report that their company has an in-house agency, a marked rise from 42% in 2008.
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