Posts Tagged ‘Online Shopping’
Willingness Of Online Shoppers To Get Retailers' Personalized Marketing Emails, December 2013 [CHART]
Fully 82% of those polled were at least somewhat willing to handle the increase in messaging.
Read MoreLikelihood Online Shoppers Will Buy More As A Result Of Personalized Emails, December 2013 [CHART]
81% of respondents said they were at least somewhat likely to make additional purchases, either online or in-store, as a result of targeted emails.
Read MoreTop Purchase Influencers By Category & Generation, January 2014 [TABLE]
Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.
Read MoreOnline Shoppers & Emails Featuring Relevant Product Recommendations, January 2014 [TABLE]
Online shoppers who have opted in to receive promotional emails from retailers not only welcome relevant product recommendations in the messaging they receive, but would also be prepared to share personal preferences in order to receive those personalized recommendations.
Read MoreMobile Share Of Online Shopping Traffic & Sales, Q4 2013 [CHART]
While smart phones far surpassed tablets in online shopping traffic share (21.3% vs. 12.8%) during the fourth quarter, tablets drove 11.5% of all online sales, compared to 5% for smart phones.
Read MoreDigital Shopping Tools That Most Influence Their Users, December 2013 [TABLE]
At least 8 in 10 respondents are aware of traditional tools such as retailer websites (86%), search engines (84%), and printable coupons (81%), with newer tools such as mobile coupons (59%), shopping apps (54%) coming on strong.
Read MoreUS Holiday Retail eCommerce By Shopping Period, 2013 vs 2012 [TABLE]
Overall, for the period beginning November 1 and ending December 9, digital retail sales were up 9%.
Read MoreWays That Affluent Consumers Discover Luxury Products, Q1 2013 [CHART]
48% of US affluents with income of more than $100,000 said they discovered new luxury products while shopping online, a rate almost equal to the 50% who said they discovered new products while shopping in-store.
Read MorePercent Of Online Shopping North American Mothers Will Do On Black Friday & Cyber Monday, October 2013 [CHART]
Just over one-third of the mothers polled planned to do at least half of their seasonal buying on the Web on either Black Friday or Cyber Monday.
Read MoreHow Internet Users Look For Deals By Income, March 2013 [TABLE]
90% who earned $100,000 to $199,999 “almost always” conducted research for deals and best prices before shopping.
Read More