Posts Tagged ‘Online Shopping’
Holiday Multi-Screen Shopping, 2012 [TABLE]
63% of shoppers used multiple devices to help with their holiday purchases last year.
Read MoreFinancial Activities On Mobile Devices By Device Type, February 2013 [CHART]
Slightly more than 9 in 10 smart phone and tablet users engage in one or more of a variety of financial activities on their devices.
Read MoreMultichannel Shoppers' Purchase Paths, February 2013 [CHART]
When asked the first step they took in researching and/or shopping for a product this past holiday season, just 6% of multichannel shoppers visited the company’s website, mobile site, or mobile application. But, 21% ended up visiting a company website or app using their mobile phone at some point during the purchase journey, equal to the proportion who visited the company’s store.
Read MoreeShoppers Spending Habits With Multichannel Retailers, February 2013 [CHART]
58% of online shoppers surveyed across 11 markets (56% in the US) said they have spent more with their favorite retailer since they started shopping across multiple channels.
Read MoreeCommerce Traffic From Smart Devices, Q3 2011 – Q4 2012 [CHART]
Traffic from smart phones has jumped from 4.1% share of online shopping sessions in Q4 2011 to 10.7% in Q4 2012, while tablets’ share of eCommerce traffic has grown from 4.1% to 9.8%.
Read MoreThe Evolution Of Shopping, February 2013 [TABLE]
73% of online shoppers agree that their path to purchase is more complex and less direct than it used to be.
Read MoreEmail Read Rates By Sector, Q4 2011 vs Q4 2012 [CHART]
Average email read rates around the world were less than 17% in Q4 2012, slightly down from a year earlier.
Read MoreHoliday In-Store Mobile Shopping Experience, February 2013 [CHART]
More adult mobile owners used their devices to help them shop during the 2012 holidays than during the 2011 season.
Read MoreHousehold Shopping Inspiration Sources, February 2013 [CHART]
66.9% of American consumers say they get ideas for their shopping trips from circulars and flyers.
Read MoreOnline Shopping Cart Metrics, Q3 2011 – Q3 2012 [CHART]
The add-to-cart rate increased by 2 percentage points, while the cart conversion rate decreased by 2.7 points from 2011 to 2012.
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