Posts Tagged ‘Online Politics’
How People Research Political Candidates [CHART]
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
Read MoreLikely Voters Who Use Video To Learn About Candidates By Generation [CHART]
More than half of US likely voters who use digital video to learn about political candidates are Millennials.
Read MoreMillennials' Social Media Use By Demographic & Party Affiliation
Facebook is the place to reach millennials of all political persuasions.
Read MoreTypes Of News For Which Mobile Users Prefer A Browser vs An App, August 2015 [CHART]
For some activities, mobile users have a clear preference about app vs. browser usage.
Read MoreUS Online Political Ad Spending, 2008-2020 [CHART]
US digital political ad spending will leap almost 9,000% to pass $1 billion next year—nearly seven times more than $159.2 million in 2012, the last presidential election year.
Read MoreThe History of Online Advertising [INFOGRAPHIC]
This infograph by PointRoll illustrates the history of online advertising.
Read MoreWhat US Voters Do After Viewing An Online Political Ad, February 2015 [CHART]
Nearly half of US voters in the 2014 midterm elections from five swing states took some sort of action after viewing a online political ad.
Read MoreMillennials' Online Political Activities, April 2015 [CHART]
Facebook may be just the place for candidates to connect with Millennials, based on recent research by GfK for Harvard University Institute of Politics.
Read MoreObama & Boehner Face Off Online Over State Of The Union
President Barack Obama & House Speaker John Boehner used competing online marketing tactics to debate over the State of the Union Address, 2015.
Read MoreAd Traffic Generated By Bots By Industry, September 2014 [TABLE]
Finance, family and food domains were the most susceptible to bots, with respective traffic rates coming in at 22%, 18% and 16%.
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