Posts Tagged ‘Online Coupons’
Acceptable Forms Of In-Store Location "Stalking," April 2014 [CHART]
Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.
Read MoreConsumer Spending & Savings Trends, July 2014 [CHART]
Some 83% of respondents reported having purchased generic or store brand goods during the 4 weeks prior to the survey.
Read MoreCPG Brand Decision Influencers, Q1 2014 [CHART]
Millennial (18-34) shoppers are much more likely than the average adult to use smartphones to find CPG coupons (41% vs. 13%).
Read MoreAmerican Mobile Coupon Users By Device, 2012-2016 [CHART]
Mobile coupon users will be slightly more likely to redeem a coupon or code via tablet than smartphone in 2014.
Read MoreAmerican Mobile Coupon Users As A Percent Of Online Coupon Users, 2012-2016 [CHART]
More than 70% of US adult digital coupon users will redeem a coupon or code on a mobile device for online or offline shopping in 2014.
Read MoreAmerican Online Coupon Users, 2012-2016 [CHART]
55.0% of US internet users 18 and older will redeem digital coupons or codes via any device for online or offline shopping at least once in 2014.
Read MoreTop Online Activities Of Mass Affluents, February 2014 [TABLE]
America’s Mass Affluent represent 12% of US households but enjoy an outsized 26% of the nation’s total wealth.
Read MoreCPG Coupon Redemption & Savings, 2008-2013 [CHART]
Despite a growing amount of CPG coupons distributed by marketers last year, American consumers redeemed the fewest amount (2.8 billion) in at least 5 years.
Read MoreCPG Coupon Distribution Trends, 2008-2013 [CHART]
CPG coupon distribution volume rebounded in 2013, rising for the first time in a couple of years.
Read MoreCPG Brand Selection Influences, 2014 [CHART]
The study’s results indicate that the top decision influencer is item price, with 81% of respondents to the Q4 2013 study saying it would influence their brand decisions this year.
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