Posts Tagged ‘online branding’
Purposes Of Retailers' Mobile Strategies, January 2013 [CHART]
A survey of 93 qualified retail respondents by RSR Research finds that 86% strongly agree (47%) or agree (39%) that the purpose of their mobile strategy is to enhance their overall brand.
Read MoreSocial Purpose Prompting Purchase Behavior, 2008-2012 [CHART]
A growing number of consumers considered social purpose, the leading purchase driver when quality and price were equal.
Read MoreOnline Americans Who Have Bought A Product Because Proceeds Went To A Cause, October 2012 [CHART]
A majority of US internet users have been moved to purchase because of a cause.
Read MoreOldSpice.com Traffic vs. Old Spice YouTube Traffic, July 2011-August 2012 [CHART]
Compete looked at how well Old Spice performed on its YouTube channel compared to its brand site during some popular ad campaigns.
Read MoreContent eShoppers Trust When Researching Products, October 2012 [CHART]
48% of online shoppers said they trusted content from brand websites.
Read MoreEffect Of Social Media On Arts Organizations [CHART]
Fifty-six percent of the social-media-using arts organizations say it has a major impact on boosting their organization’s public profile.
Read MoreUS Fan Concentration & Top Facebook Brands, January 2013 [CHART]
The brands with the most fans on Facebook see a majority share of those fans residing outside the US.
Read MoreHow Mobile Changed Customer Behavior [CHART]
Marketers’ opinions about customer behavior, and how the adoption of mobile devices has possibly changed the way they arrive at conversion.
Read MoreSocial Sites People Use To Connect With Brands, October 2012 [CHART]
77% of US internet users connected with brands via Facebook in October; 14% did so using Google+—more than did so on YouTube (13%) or Twitter (6%).
Read MoreUnliking Brands Behavior, December 2012 [CHART]
1 in 3 social media users have stopped following or “un-liked” a company or brand on a social network.
Read More