On-Demand Content Archives - Page 2 of 3

Why People Watch TV Online, August 2014 [CHART]

Among US internet users polled, 56% said they watched TV online because they preferred to watch on their own schedule.

Why Consumers Go Online, November 2014 [TABLE]

There are 4 primary reasons why consumers go online: interpersonal connections; self-expression; exploration; and convenience.

Streaming Video Service Subscriber Viewing By Channel, August 2014 [CHART]

Netflix’s acclaimed forays into original programming are reaching subscribers, with 6 in 10 Netflix subscribers claiming to have ever watched original programming from the subscription video-on-demand (SVOD) service.

How Bingers Watch TV, July 2014 [CHART]

Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows.

How Americans Watch TV By Generation, June 2014 [CHART]

Roughly 3 in 4 American adults regularly watch TV shows live via cable or satellite TV, while streaming (43%) and recorded TV (37%) are also popular choices.

Fundamental Changes For Marketing During The Next 5 Years, June 2014 [CHART]

Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.

TV Viewing Time By Programming, April 2014 [CHART]

7 in 10 TV households in the US use at least one on-demand service, whether that be a DVR, a Netflix subscription, or video-on-demand from a cable or telco provider,

TV Viewing Via Cable Provider's App Or Website, January 2014 [CHART]

Some 80% of respondents are unaware of TV Everywhere.

Consumers' Primetime Video Programming Considerations, November 2013 [CHART]

Among 18-49-year-olds surveyed, a leading 47% said that their most likely consideration is what’s airing on TV at that time.

Global Online Entertainment Activities By Device, Q1 2013 [TABLE]

Watching a video clip was the most popular activity, followed by checking for information on music, leisure or entertainment, and then playing an online game.