Posts Tagged ‘Olympics’
How Americans Followed The 2012 Olympics Coverage [CHART]
The Olympics showed that consumers were willing to engage with social media before, during and after a broadcast.
Read MoreFan Growth Of Olympics Sponsors & Athletes [TABLE]
During the Games, P&G saw a 216% lift in fans, while Coca-Cola saw an increase of 126%, per Wildfire.
Read MorePre-Tweeting The 2012 Olympics [INFOGRAPHIC]
In this infographic, Topsy compiled various metrics calculated from Twitter conversations about the 2012 Olympics before the games had begun, including mention volume, sentiment and trending measurements.
Read MoreDevices Used To Follow 2012 Olympics [CHART]
94% of consumers who will watch the Summer 2012 London Olympics will do so on a TV, but many will also watch on computers and mobile devices.
Read MoreThe Connected 2012 Olympics Fan [INFOGRAPHIC]
iProspect put together this infographic that illustrates how connected and how fans will consume 2012 Olympics content.
Read MoreTop 3 Categories Of 2008 Olympic Content Consumed Via Mobile [CHART]
Mobile will be particularly important for those looking to check in on Olympic event results, which is what Nielsen found to be the top mobile internet activity planned by US and UK users in 2008.
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