Posts Tagged ‘North America’
Local vs. National Canadian Ad Spending By Channel, 2011 & 2016 [CHART]
Borrell estimates that national spending will decline by 12.9% from 2011 to 2016, with the biggest drops in network TV and directory spending at 41.9% and 41.4%, respectively.
Read MoreCanadian Ad Spending, 2010-2016 [CHART]
eMarketer estimates total ad spending in Canada will reach $13.51 billion in 2012, for growth of 5.8% over 2011.
Read MoreTop Benefits Of Social Media Marketing According To Canadian Execs [TABLE]
35% of business executives in Canada reported already heavily using social media because it provided a good opportunity for their company.
Read MoreGlobal Digital Journalism [INFOGRAPHIC]
via mediabistro.com
Read MoreGlobal Social Monitoring For Customer Service [CHART]
via emarketer.com Looking at the differences worldwide, US-based companies were more likely to use social media to track mentions and follow up, with 46% of US companies and 45% of North American companies saying they did both. In Asia, the percentage of companies was lower, at 39%, and in both Latin America and Australia/New Zealand…
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