Posts Tagged ‘Nonprofit Marketing’
Affluent Americans' Annual Expenditures, September 2013 [TABLE]
Affluent Americans spend $1.9 billion annually – and that those dollars are highly concentrated among a select group of areas.
Read MoreMotivations For Social Media Sharing, September 2013 [CHART]
Among American respondents who had shared content on social media sites during the previous month, a leading 65% said they typically look to share interesting things.
Read MorePress Release Fail: Exclamation Point Abuse!!! [VIDEO]
David Erickson nitpicks an otherwise excellent marketing campaign by the Humane Society for a chimpanzee art contest because of the exclamation point abuse.
Read MoreTop Social Sharing Channels By Industry, Q2 2013 [TABLE]
Gigya, a social login application platform, found in Q2 2013 that Facebook dominated social sharing overall for nearly all industries.
Read MoreSocial Sites People Share Content On By Content Type, Q2 2013 [CHART]
About half of content shared to social networks was shared to Facebook during Q2.
Read MoreJournalists' Trust In Various Sources, 2013 [CHART]
The sources most trusted by journalists were academics and other experts, who were trusted by 70 percent of journalists.
Read MoreGlobal Facebook Advertising Performance Metrics By Industry, March 2013 [TABLE]
For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.
Read MoreGlobal Facebook Cost Per Like By Industry, March 2013 [TABLE]
General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.
Read MoreFacebook Ad Performance By Industry, Q1 2013 [CHART]
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.
Read MoreFacebook Ad Performance By Industry, Q1 2013 [CHART]
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in click-through rates.
Read More