Posts Tagged ‘NFL’
Amazon's Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]
During episode 47 of the Beyond Social Media Show, David Erickson discusses Amazon’s social commerce play; the NFL’s content marketing & The Simpsons LEGO episode.
Read MoreRolling Stone Misreads The Constitution & IKEA Pops Up A Train [VIDEO]
David Erickson and B.L. Ochman discuss Social Media Song featured at the Social Media World Summit; the Heartbleed bug; Rolling Stone magazine’s historically-inaccurate cover; Richard Branson’s search for his inspiration for Virgin Galactic; IKEA’s popup store on a train; Fabrege’s egg hunt; Minnesota Vikings content marketing efforts;
Read MoreTop Brands For Customers' Emotional Engagement, February 2014 [TABLE]
Consumers have never had higher emotional expectations from brands – but that brands’ ability to meet those expectations hasn’t grown as quickly.
Read MoreAmericans Attitudes Toward Super Bowl Ads By Gender, January 2014 [TABLE]
US adults will spend an average $68.27 on Super Bowl-related items.
Read MoreAffluent Super Bowl Audiences, 2003-2013 [CHART]
The Super Bowl audience has numbered more than 50 million TV homes over each of the past 4 big games.
Read MoreRichard Sherman Is Not A Thug…He's A Marketer
Was Richard Sherman’s rant against Michael Crabtree a result of heat of the moment passion or a deliberate attempt to provoke controversy for Beats by Dre?
Read MoreTop TV Programs Of 2013 [TABLE]
As in 2011 and 2012, this year’s top TV programs were almost exclusively the realm of NFL telecasts.
Read MoreUnique American Visitors To Sports Sites, September 2011-September 2013 [TABLE]
comScore’s ranking of top sports sites by monthly unique visitors over a two-year period showed Yahoo! Sports in the lead, with 52.75 million unique visitors in September 2013.
Read MorescoutPRO – Football Analytics Scouting App [VIDEO]
David Erickson discusses the scoutPRO professional football scouting app that applies performance statistics to NFL teams and players in order to visualize strengths, weaknesses and tendencies.
Read MoreDunkin' Donuts Monday Night Football Vine Ads [VIDEO]
Albert Maruggi & David Erickson discuss Dunkin’ Donuts use of Vine to create television ads based on real plays of Monday Night Football games.
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