Posts Tagged ‘Newspapers’
Top 10 Sources Used To Research Electronics Purchases Prior To Buying Online, August 2012 [CHART]
91% of internet users had researched electronics products online before making a purchase in-store.
Read MoreUS Newspaper Ad Revenues By Segment, 2010-2016 [CHART]
US newspaper print ad revenues are expected to drop significantly in the coming years, slipping to $16.4 billion in 2016 from $19.14 billion in 2012.
Read MoreReaching Affluents Through Traditional Media [TABLE]
Although affluent Americans are spending more time online and adopting mobile devices at a greater rate, traditional media channels still have great reach among these estimated 59 million US adults living in households with at least $100,000 in annual household income .
Read MoreTrust In Advertising By Type, April 2012 [CHART]
One reason for TV’s influence on product purchases could be the trust that consumers place in these ads.
Read MoreAmerican Newspaper Advertising Revenues, Q1 2010-Q2 2012 [CHART]
In Q2 2012, total newspaper advertising expenditures stood at $5.61 billion, down 6.4% from roughly $6 billion a year earlier.
Read MoreResearch Sources Of eShoppers By Product Category [CHART]
Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.
Read MoreTypes Of Companies/Products People Follow On Social Networks [CHART]
The desire to receive discounts and special offers was the top reason for “liking” a brand, cited by 41% of US users.
Read MoreMost Popular Types Of Companies Followed On Social Networks [CHART]
Entertainment-related companies are the most popular to follow on social networks.
Read MorePrint Media Audience's Mobile Behavior [CHART]
Slightly more than half of mobile device users read digital versions of print publications on their devices.
Read MoreThree Little Pigs Coverage In Real-Time Media [VIDEO]
This is both a hilariously accurate portrayal of how the Three Little Pigs story would be covered in today’s real-time media environment and a brilliant newspaper promotional piece by The Guardian.
Read More